Temple Green is the largest development site in Leeds’ Region Enterprise Zone. Initial conversations focussed on how the scheme was “leading edge” and a “cut above” other developments – from this Tassell Design developed an identity incorporating a diagonal ‘edge’ which we then followed through in physical form over all marketing collateral, providing a strong, immediately recognisable brand.
Alongside the identity Tassell Design created the ‘It’s About …’ campaign. This focuses on the distinct features of the site whilst delivering the messages in a clear, direct way. Initial marketing items included a high-end bespoke brochure, website, suite of signage, emailers, print advertising and promotional movies.