The development needed a complete brand update – starting with the visual identity.
Tassell Design developed a new typographical identity using a modern typeface – adjusted to emphasise the rail/road link – with a strong colour palette influenced by the road and rail connection.
The brand has been applied across all marketing material both physical and digital. Through a new website design, printed brochures, innovative email campaigns – the brand has evolved and strengthened with the growth of the business park
IM Properties have transformed the former colliery into one the regions most active developments with multiple lettings and winning the Best Overall scheme at the 2015 IAS awards.